For a long time I have been struggling with my brand and brand identity. My products are popular on a local level but I have never had that much success nationally or in an online environment. I have launched my website before but with minimal success so the time has came when I make a clean slate of things.
I need and want feedback for what to stock. We currently make to order over our whole range which makes having a website with products available to buy difficult. We have decided to change this and carry a small range of stock items that could be amended to suit your own bridal colour scheme. The burning question is how many stock items?? 4 tiaras? maybe 6?? any feedback gratefully received.
Our sweet ans simple everyday range will ultimately get a sister site all on its own. This is a very big step for what has proved to be a hugely successful range since its launch only a few months ago.
I am also a huge part of CreationCollaboration. CC was founded by a group of women who are not only friends but also all have one thing in common, we all own and run small businesses. Why not read our blog here. For those of you who are planning a wedding or even an event you should read out Wedding Wednesday series written by the lovely Ali Tinlin of Plans and Presents.
Further details of when the Nujoolz website and Sweet and simple websites are relaunching and launch will follow in the near future but until then please keep checking back for updates on our progress and pictures of our stock pieces as they are created.
About Me
- Alison @ Nujoolz
- Dundee, Scotland, United Kingdom
- I am married with 2 young children. I currently live and work in Dundee. I design and manufacture bespoke bridal jewellery as well as a small range of contemporary pieces for any occasion.
2 comments:
Best of luck honey, I KNOW your business is gonna be huge when you relaunch.
Thank you muchly for the mention, I appreciate it.
And I think a small stock, 1 or 2 of each design,and then make bespoke.
I think with everyday where you can make as much as you like out of your stock then always wait till it sells until you buy more stock. With your bridal line, keep taking pics of what you make for the shop and use them on your site, I wouldn't worry about stock too much unless the shop isn't selling much, as long as theres lots of pics on your site of what you have done so people have a good selection to choose from :) Look forward to your re-launch!
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